Bar Rêve Uses Dreams in Its New Look

DutchScot created a new look for Bar Rêve, a bar in Brooklyn. The team works in London, but the bar is in New York. Its French name gave the designers a clear starting point. Rêve means dream, so dreams became the main idea behind the work. The owner wanted a look that would not quickly feel old.

The bar's name appears in special letters based on old European writing. But they did not want it to feel like the past. The letters seem to stretch, float and disappear in different settings. These changes make the name feel connected to the idea of dreams. The same idea appears in both printed work and on screens.

Small details also connect the bar's real address with the idea of dreams. The designers turned the address number, 222, into a pattern of Zzz's. These letters suggest someone sleeping, so they fit the meaning of the name. The team also drew a lamb, a swan and a bull. They chose these animals as symbols found in dreams. A symbol is a picture or shape that carries an idea.

The animal drawings appear only in a few places across the design. Their lines share some shapes with the letters in the bar's name. On the website, the team also changed a familiar action for visitors. People are asked to move upwards instead of going down the page. Together, these choices make dreams part of the experience, not just the name.