A Film Company's Look Leaves Room for Change

Lance Oppenheim helped start the production company To Be Formed. His films often sit between real stories and stories people have invented. The design studio Day Job wanted the company's look to share that feeling. It did not want one neat idea to explain every part. Instead, the team made room for surprise, difference, and change.

The main design of the company's name uses very different letter shapes. Some letters are thick, while others look thin and more like handwriting. The letters also have different heights, which adds to the unusual feeling. Designer Orysia Zabeida developed this main version of the name. She wanted it to seem ready to turn into something else. This connects the look with the meaning of To Be Formed.

The company name itself began as a name to use for a while. Oppenheim kept it because it matched how he makes his films. He does not always know the final story before filming begins. Day Job also made about 20 additional versions of the company's name. The company can use these different versions in place of one another. Some refer to the styles used by larger media companies.

The website brings these choices together in a strange, dreamlike online space. Small objects connected with each film help people move around the site. The studio looked at old book covers and early 00s DVD menus. It wanted the site to feel carefully made without looking too perfect. Change is therefore part of the company's shared look from the start. The design can keep trying new things while staying true to that idea.