Let AI Find Files While People Make Creative Choices

Air believes AI should help creative people, not make them unnecessary. Its new agent handles repeated tasks around their work. An agent is an AI tool that can carry out tasks. It can name files, put them in order, and make small changes. Air wants people to keep deciding what their work should say.

Air says creative people lose a fifth of their day searching for files. They may need an old video, a font, or an unnamed picture. The company also says tasks and planning take 75 per cent of their week. Those figures come from Air, rather than a separate research group. Its new tool aims to reduce this kind of work.

The agent uses pictures and videos already kept by the team. People can ask it to find files and put large groups in order. It can also prepare different sizes of an image the team has chosen. Air says working with existing material helps it understand the team's brand. People still choose the idea and decide when the work is finished.

One customer had 50 years of video stored in different places. The team found a 25-year-old clip of Usher singing a particular song. They edited it, shared it for comments, and used it that day. The AI helped them find material instead of choosing the main idea.

The article says more than 3,000 brands use Air's service. It also clearly says the article was paid for by a brand. Its examples show what the company wants its tool to do. They do not mean that every team will save the same time. The main message is to support people's choices by handling repeated work.