A Moving Eye Brings a Youth Literature Event to Life

Slovenian graphic designer Črtomir Just created the identity for Word’s Eye. It is an annual gathering about youth literature for young readers and writers in Murska Sobota. The project includes a campaign, an exhibition, posters, and social media graphics. Just built the whole system around an abstract eye. This image makes the event’s unusual name visible in a simple and direct way.

The design uses strong black-and-white contrast. Heavy sans serif letters give the posters a clear voice. Circular shapes form a pupil, but they are stretched and changed. Just avoids familiar pictures of books. Instead, the eye shows curiosity and attention. These qualities connect naturally with the interests of young writers and readers.

A strict grid keeps the information organized. Dates, schedules, and other details sit near the outer edges. The large pupil stays in the center. It moves to different positions across the poster series. This change creates rhythm, but the words remain easy to read. The identity can therefore feel playful and surprising without becoming confusing for visitors.

The system works in print and on social media. In digital versions, the pupil rotates. Small movements and changes in the iris make the eye feel alive. The motion is simple, so it does not compete with the event information. It extends the same strong visual idea instead of adding a completely new style.

Outdoor posters use custom lenticular printing. This method shows different images when viewers change position. As people walk past, the eye seems to follow them. Standard event posters become a responsive public experience for people walking through the city. The project connects print technology with digital motion. It shows how one clear idea can work across many formats while keeping the message readable.