A Football Magazine Goes Out Into Gothenburg

Queenzine is a magazine about women's football and its fans. It shares stories about players and the people who support them. Readers can find it online, but some copies also appear in print. For its Gothenburg issue, the team wanted people to find it around the city. They could find a copy without going to a football match.

The issue focuses on the local team BK Häcken and its supporters. Elena Sadiku is the first coach to appear on the magazine's cover. It also shares stories about what it feels like to support the team. These stories show why the club matters to people who follow it. The launch took place around a match against Chelsea in Gothenburg.

The team asked an art group called Swedish Girls to make five stands. The two artists bent steel poles into shapes that could hold copies. They made each stand a little different while using the same material. The stands also carry stars and blue colour from the competition's design. This gives the display something in common with the magazine and the sport.

People could find copies at the stadium, a gallery and a museum. Another stand went to a shop that sells older clothes. The team wanted the magazine to meet people in different places. Readers who missed the printed copies can still find it online. The project connects football stories with other parts of life in Gothenburg.