How Bráulio Amado Finds New Ideas in Everyday Things

Bráulio Amado looks for ideas in places many people do not notice. He pays attention to old, damaged and ordinary things around him. A walk can help him see familiar streets in a new way. He does not want to spend every moment looking at a screen. He also tries not to take too many photos while walking.

Some of these everyday photos help him make posters for Good Room. A poster is a large picture with words that people display. A photo of a napkin can become the start of something new. The final picture does not need to look like the napkin. The starting object gives him a small problem to work on.

He also sets himself simple rules to try new ways of working. For example, he might use only tape, a marker and paper. He asks what he can make with them in two hours. Sometimes something goes wrong, but the result gives him another idea. He can then try to make that same change on purpose.

However, he does not use the same approach for every customer. Something that fits a club may not fit a beauty company. He thinks about the idea before choosing how the work should look. Simple black-and-white drawings help him explain an idea before adding more detail.

Amado also learns by working with other people and sharing ideas. Sometimes he shows a second idea and explains how he reached it. His work keeps changing because he continues to look, try and learn.