A Bakery's Design Changes with Its Daily Work

Polar made the design for P.A.C., a bakery in São Paulo. Two of Polar's four founders are also partners in the bakery. This close link helps the designers see what workers and customers need. They can notice a problem and quickly make something that answers it. The design changes with the bakery, rather than staying exactly the same.

The main tools are a small number of letter styles. The bakery's short name already has strong shapes and interesting dots. The designers can simply type it instead of using one fixed picture. Repeating the same letter styles helps people know the bakery's design. But each piece can still suit the job it needs to do.

Beatriz Batisteli adds drawings based on the people around the bakery. She is part of that community, so she knows its everyday life. Her warm, funny drawings feel different from the clean shapes of letters. They make the design seem closer to things made by hand. That fits a bakery where people make the products by hand each day.

The team also uses tools already available in the bakery. A receipt printer now prints daily and weekly menus as well. Its limits become part of how the printed design looks. When the bakery moved into a larger space, new needs appeared. The system could answer them without starting the whole design again. Polar wants the work to feel like people enjoying making things. It leaves room for the bakery's future, instead of fixing every detail now.